jingle Archives - THIS IS ZENITH 1964 from Transdiffusion https://zenith1964.com/tag/jingle 1964: the year everything changed Mon, 26 Oct 2020 14:01:28 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://zenith1964.com/wp-content/uploads/2021/07/cropped-zenith-favicon-32x32.png jingle Archives - THIS IS ZENITH 1964 from Transdiffusion https://zenith1964.com/tag/jingle 32 32 Juicy Fruit adds to your fun! https://zenith1964.com/juicy-fruit-adds-to-your-fun https://zenith1964.com/juicy-fruit-adds-to-your-fun#respond Sun, 14 Oct 2018 10:00:15 +0000 http://zenith1964.com/?p=1294 Wrigley's Juicy Fruit chewing gum, as enjoyed by Pearl Carr and Teddy Johnson

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]]> 1959 UK Eurovision Song Contest entrants Pearl Carr and Teddy Johnson invite you to enjoy a stick of Wrigley’s Juicy Fruit in the mid-1960s. This is unusual for having been used on both Radio Luxembourg and Wonderful Radio London, although in different contexts.

On Radio Luxembourg of the time, the evening was divided into 15-minute programmes, each one associated with a sponsor and, generally, a single record label. The Wrigley’s programme was fifteen minutes of Pye records, and this jingle was used during the show.

On Big L, shows were unsponsored and a mix of discs from various labels was played, with spot advertising in-between. This Radio Luxembourg jingle became a 30 second spot advert on Radio London.

Incidentally, Teddy Johnson’s other claim to fame was that he had a popular programme on Radio Luxembourg, and was even resident in the Grand Duchy in the early 1950s.

 

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